Made O'Meter
Discover where a brand or product originates
This product is fresh beef, specifically Ossobuco from adult cattle, sold under the private label of the Penny supermarket chain. As indicated on the label, the entire lifecycle of the product (birth, rearing, slaughtering, and butchering) took place in Italy, precisely in Montefiascone (Viterbo). Penny (formerly known as Penny Market) is a discount supermarket brand originally established in Germany in 1973 by Leibbrand Group. Currently, the brand is wholly owned by the REWE Group, a major German diversified retail and tourism cooperative. In Italy, the brand operates through Penny Market S.r.l., which manages hundreds of retail locations across the country, focusing on high-quality local sourcing for perishable goods like fresh meat.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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