Misura Fette Biscottate Segale e Avena (Rye and Oat Rusks)

Misura is a well-known Italian brand specializing in wellness and health-oriented bakery products. The product shown, 'Fette Biscottate Segale e Avena', is a plant-based rye and oat rusk part of the Naturicca line.

Originally founded in Italy by the company Plasmon (part of the Heinz group at the time), the brand was later acquired by Colussi Group (Colussi S.p.A.). Today, Misura is a iconic label under the Colussi umbrella, which remains an Italian-based family-owned food conglomerate. Most of the production takes place in Italian facilities, often utilizing ingredients from controlled Italian supply chains, as indicated by the 'Filiera Italiana' stamp on the packaging.