Mister Choc Schokoküsse

Mister Choc is a private label brand primarily associated with Lidl, the international discount supermarket chain. These 'Schokoküsse' (chocolate kisses) are classic German sweets consisting of a soft marshmallow-like foam filling on a wafer base, coated in crisp chocolate.

While the brand was developed specifically for Lidl to provide a competitive alternative to major confectionery names, the actual production is typically handled by large German confectionery manufacturers that specialize in private label production. As of 2024 and moving into the future, the ultimate ownership remains with the Schwarz Group, one of the world's largest retail corporations. The product is primarily manufactured in Germany to ensure quality standards and supply chain efficiency for European markets.