Selection Creamy Peanut Butter

Selection is a prominent private label brand found in Canada, particularly within grocery stores operated by Metro Inc. This specific product is a 1kg jar of creamy peanut butter (Beurre d'arachide crémeux) marketed towards French and English speaking consumers in the Canadian market.

The brand was established to provide value-oriented alternatives to national brands. As a private label, while the branding and quality control are managed by Metro Inc., the physical manufacturing typically takes place in Canadian facilities that specialize in nut processing to ensure freshness and compliance with regional food safety standards.

Today, the brand remains under the ultimate ownership of Metro Inc., one of Canada's leading food and pharmacy retailers based in Quebec. It serves as a core part of their house-brand portfolio, offering thousands of products across various categories to shoppers at Metro, Food Basics, and Super C locations.