Snack Day peanut puffs

Snack Day is a private label brand primarily associated with the German discount retailer Lidl. The brand offers a wide variety of snack items ranging from potato chips and pretzels to various extruded snacks like the peanut puffs shown in the image.

Because Snack Day is a store brand, its production is outsourced to various third-party manufacturing partners across Europe and beyond, depending on the specific product and the local market. The brand is owned by the Schwarz Group, a retail giant based in Germany that also operates the Kaufland supermarket chain. The brand's origin and ultimate ownership are firmly rooted in Germany, serving as a budget-friendly alternative to international snack brands within the Lidl ecosystem.