PLUS Vegan Mayo

PLUS Vegan Mayo is a private-labeled condiment offered by the Dutch supermarket cooperative PLUS. As a plant-based alternative to traditional mayonnaise, it is designed to cater to the growing demand for vegan and vegetarian food options in the Netherlands. The product is certified with the V-Label, ensuring it meets strict international standards for vegan products.

The brand originated in the Netherlands as part of the PLUS retail network, which operates exclusively within the Dutch market. The product is typically manufactured within the Netherlands or neighboring European countries specifically for the PLUS cooperative to ensure freshness and supply chain efficiency. In 2022, PLUS successfully merged with another major Dutch retailer, Coop, creating a combined entity that continues to operate under the PLUS name.

Ownership of the brand lies with PLUS Retail B.V., which is a cooperative of independent supermarket entrepreneurs. Based in Utrecht, the company focuses on social responsibility and local sourcing. The ultimate owner is the cooperative itself, represented by the joint venture formed during the PLUS-Coop merger, making it a purely Dutch-owned and operated entity focused on the domestic grocery market.