Estrella savory snacks

Estrella is an iconic Swedish brand that revolutionized the snack market in Northern Europe. Founded in 1946 by Folke Andersson in Gothenburg, the brand was inspired by the snack cultures Andersson encountered in South America—hence the name 'Estrella,' which means 'star' in Spanish. It is credited with introducing American-style potato chips and popcorn to Swedish consumers.

Over the decades, the brand's footprint expanded significantly across the Nordic and Baltic regions. While its primary manufacturing facility remains in Angered, Gothenburg, where it often sources Swedish-grown potatoes, the brand's widespread popularity has led to distributed production and logistics across Northern Europe.

Ownership of Estrella has transitioned through several major global food conglomerates, including Marabou, Kraft Foods (now Mondelez), and United Biscuits. Since 2014, Estrella has been a key part of the Intersnack Group, a major German-based multinational that specializes in savory snacks. Today, it remains a household name, continuing its legacy of high-quality snack production and flavor innovation.