Pickwick Liquorice Tea

Pickwick is a renowned tea brand with deep historical roots in the Netherlands. It was established by the Dutch company Douwe Egberts, which dates back to 1753. The brand itself was launched in 1937, named after the Dickens novel The Pickwick Papers. It has since become a household name across Europe, particularly in Denmark and the Benelux region.

The tea is primarily blended and packaged in Joure, Netherlands, at the original Douwe Egberts facilities. However, because it is a global brand under a major multinational umbrella, supply chains may involve various processing sites across Europe. Ownership has shifted through several corporate mergers, moving from Sara Lee to D.E Master Blenders 1753, and eventually to its current parent company, JDE Peet's.

JDE Peet's is the world's leading pure-play coffee and tea company, headquartered in Amsterdam. This strategic ownership ensures Pickwick remains a core part of a massive portfolio focused on premium hot beverages.