Danone Activia Kéfir

Activia is a functional dairy brand that was launched by Danone in 1987, originally starting in France and Belgium under the name 'Bio'. The brand is centered around digestive health, specifically promoting the use of the probiotic strain Bifidobacterium animalis lactis. This specific product, Activia Kéfir, represents Danone's expansion into traditional fermented milk products, combining kefir yeasts with their signature probiotics.

While the brand originated in France, manufacturing is global and highly localized to serve regional markets. For the European market, products are typically manufactured in facilities across France, Spain, and Belgium. The ultimate owner of the brand is Danone S.A., a multinational food-products corporation based in Paris. Danone remains a market leader in the 'essential dairy and plant-based' category, focusing on health-oriented nutritional products.