Wasa Cranberries & Oat Flakes Wholegrain Biscuits

Wasa is a historic brand originally founded in Sweden in 1919 by Karl Edvard Lundström, and it has since become the largest producer of crispbread in the world. The brand name is derived from the Swedish royal house of Vasa. While it started as a Swedish local favorite focusing on wholesome grain-based products, its reach expanded across Europe and North America.

In 1999, the brand was acquired by the Barilla Group, a prominent Italian multinational food company known for its pasta products. Today, Wasa products are manufactured in dedicated facilities in Filipstad, Sweden, and Celle, Germany, and distributed globally. Wasa emphasizes sustainability and wholesome ingredients, such as oats and cranberries, catering to the health-conscious snack market.