Lidl Snack Day Potato Chips

Snack Day is a popular private-label brand owned by the German retail giant Lidl. Originally established in Germany, the brand has grown significantly to become a staple across Europe and in Lidl's international markets including Mexico and the United States.

The manufacturing of Snack Day products typically occurs through a network of specialized snack producers across various European countries, notably Germany, Poland, and Spain, depending on the specific region of sale. In Mexico, these products are imported and sold exclusively through Lidl's sister company or partners, though the brand remains under the ultimate ownership of the Schwarz Group based in Neckarsulm, Germany.