Neutral laundry and personal care

Neutral is a specialized brand focused on hypoallergenic and perfume-free home and personal care products. The brand was originally established in Sweden in 1977 with a primary mission to cater to individuals with sensitive skin and allergies. Since its inception, Neutral has become a leading name in the Nordic region and is recognized as the best-selling laundry detergent brand in Denmark.

Over the decades, the brand expanded its reach across Europe, entering the Dutch market in the early 1990s and later launching in the United Kingdom. While the brand originated as a Scandinavian solution for skin health, it is now part of the extensive global portfolio of Unilever. Manufacturing for Neutral products is carried out in multiple locations across Europe and globally, depending on the specific product category, ranging from liquid detergents to personal hygiene items like shampoos and baby care products.