LU Mikado Dark Chocolate

Mikado is a popular biscuit snack consisting of a thin biscuit stick dipped in chocolate, inspired by the Japanese snack Pocky. The brand LU (Lefèvre-Utile), which produces Mikado in various European markets, originated in Nantes, France, in the 19th century.

The product is the result of a joint venture between the Japanese company Ezaki Glico and the French company LU. Today, the LU brand is a major part of the global snacking portfolio of Mondelēz International. While the brand has French roots, manufacturing for the European market often takes place in countries like France or Germany to supply local demand across the continent. Ownership reflects the consolidation of the global food industry, with the brand transitioning from its original French founders through various mergers to its current position under an American multinational.