NOW Foods BetterStevia Organic Extract Powder

NOW Foods BetterStevia is a prominent brand in the natural health market, specifically known for its zero-calorie sweeteners derived from the Stevia rebaudiana plant. The brand was established by NOW Foods, a family-owned company founded by Elwood Richard in 1968.

Most BetterStevia products are manufactured in the United States, specifically in the company's facilities in Bloomingdale, Illinois, and Sparks, Nevada, using globally sourced ingredients. The brand remains under the private ownership of the Richard family through their company, NOW Health Group, Inc. This independent status has allowed them to focus on organic and non-GMO certifications, maintaining a strong reputation for affordability and quality in the natural products industry.