Is NOW Foods a family-owned brand?

Yes. NOW Foods is owned through NOW Health Group, Inc., which remains privately held and family-owned. Employees also hold an ownership stake through the company’s employee stock ownership plan.

Where is NOW Foods based?

NOW Foods is based in Bloomingdale, Illinois, United States. NOW Health Group also has manufacturing or distribution operations in other locations, including Sparks, Nevada.

Who founded NOW Foods?

Elwood Richard founded NOW Foods in 1968. The company developed from his work to provide natural health products at accessible prices.

What types of supplements does NOW Foods sell?

NOW Foods sells vitamins, minerals, herbs, amino acids, botanical products, essential oils, sports nutrition products, and other dietary supplements. The company also sells natural foods, personal care products, and pet supplements.

Who owns NOW Foods?

NOW Foods

Ultimate ownerUnited StatesNOW Health Group, Inc.

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Brand origin: United States
Main production: United States

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About NOW Foods

What is NOW Foods?

NOW Foods is a natural products brand founded in 1968 by Elwood Richard. NOW Foods is headquartered in Bloomingdale, Illinois, and operates as part of NOW Health Group, Inc. NOW Foods manufactures and distributes more than 1,500 products, according to company information.

Who owns NOW Foods?

NOW Foods is ultimately owned by NOW Health Group, Inc., according to Made O’Meter’s ownership data verified on 13 September 2026. NOW Health Group, Inc. is owned by the Richard family and employees. The company announced that employees were expected to own about 30% through an employee stock ownership plan, while the company would remain privately owned.

Where does NOW Foods come from?

NOW Foods originated in the United States in 1968. Elwood Richard founded NOW after identifying a need for more affordable natural health products. The company grew from a small family operation into a manufacturer and distributor serving international markets. NOW Foods products are sold in more than 60 countries, according to company information.

What products does NOW Foods make?

NOW Foods makes dietary supplements, herbs, natural foods, sports nutrition products, personal care and beauty products, essential oils, natural sweeteners, and pet supplements. The product range includes vitamins, minerals, amino acids, botanical products, protein products, oils, and household or personal care items.

Frequently asked questions about NOW Foods

Is NOW Foods a family-owned brand?: Yes. NOW Foods is owned through NOW Health Group, Inc., which remains privately held and family-owned. Employees also hold an ownership stake through the company’s employee stock ownership plan.
Where is NOW Foods based?: NOW Foods is based in Bloomingdale, Illinois, United States. NOW Health Group also has manufacturing or distribution operations in other locations, including Sparks, Nevada.
Who founded NOW Foods?: Elwood Richard founded NOW Foods in 1968. The company developed from his work to provide natural health products at accessible prices.
Does NOW Foods sell products outside the United States?: Yes. NOW Foods products are sold in more than 60 countries, according to company information.
What types of supplements does NOW Foods sell?: NOW Foods sells vitamins, minerals, herbs, amino acids, botanical products, essential oils, sports nutrition products, and other dietary supplements. The company also sells natural foods, personal care products, and pet supplements.

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