Crownfield Fiocchi d'avena integrale

Crownfield is a private-label breakfast cereal brand exclusively owned and sold by the German multinational discount retailer Lidl. The product shown, 'Fiocchi d'avena integrale,' is specific to the Italian market, although the brand is distributed across various European countries where Lidl operates.

Because Crownfield is a store brand, the manufacturing locations are not centralized in one place; instead, Lidl contracts with various large-scale cereal producers across Europe. While many dry grain products under this label are sourced from Germany or neighboring EU nations to maintain supply chain efficiency, the specific origin can vary by batch and regional supplier requirements. Under the ownership of the Schwarz Group, Crownfield represents Lidl's push into providing affordable, high-quality pantry staples that compete with global household names.