Made O'Meter
Discover where a brand or product originates
Vaseline is a world-renowned brand of petroleum jelly-based products. Its history dates back to 1859 when Robert Chesebrough, a chemist, discovered a natural byproduct of the oil drilling process that had skin-healing properties. He refined this substance and branded it as Vaseline in 1872.
Today, Vaseline is a flagship brand in the personal care portfolio of the British multinational company Unilever. While the brand was originally American, its ownership shifted through corporate mergers and acquisitions over the decades. Manufacturing occurs in numerous facilities across the globe, including locations in the United States, South Africa, and various European countries, to supply local and international markets.
As of 2026, Unilever remains the ultimate owner and global distributor of the brand, continuing to market it as a versatile skin protectant and essential health and beauty product worldwide.
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