ISANA pure Augencreme

ISANA is a prominent private-label brand specialized in personal care and hygiene products, exclusively developed for the German drugstore chain Rossmann. Launched in the 1990s, the brand focuses on providing high-quality skincare as a cost-effective alternative to premium manufacturers. The 'pure' range specifically targets consumers seeking products without microplastics, perfumes, or silicones.

The product is manufactured in Germany, aligning with Rossmann's supply chain strategy for its house brands. ISANA is managed by Dirk Rossmann GmbH, which remains the ultimate owner. Rossmann is one of the largest drugstore retailers in Europe, headquartered in Burgwedel near Hanover, Germany. The brand's success is rooted in its ability to combine dermatological standards with everyday affordability.