Wasa Sandwich

Wasa is a world-renowned brand specializing in crispbreads and wholesome snacks, famously known for their 'Sandwich' line which features two crispbread slices with a creamy filling. The journey of Wasa began in 1919 in Sweden, where it established its identity as a provider of high-fiber, healthy bread alternatives. Over the decades, it grew to become the largest crispbread producer in the world.

Today, the brand maintains its Nordic heritage while being part of a large global portfolio. While the brand originated from the Swedish company Wasabröd, it was acquired by the Italian food giant Barilla Group in 1999. Manufacturing primarily takes place in dedicated facilities in Filipstad, Sweden, and Celle, Germany, ensuring the traditional quality and sustainability standards are met. The ownership by Barilla has allowed Wasa to expand its distribution globally, making it a staple in healthy snack aisles across Europe and North America.