Jordans Frusli Blueberry Chewy Oat Bars

Jordans is a premier British brand with deep roots in healthy eating, founded by the Jordan brothers at Holme Mills in Bedfordshire. The brand is famous for pioneering granola and cereal bars in the UK market, focusing on whole-grain oats and natural ingredients.

Today, Jordans is part of The Jordans & Ryvita Company, a subsidiary of Associated British Foods (ABF). While maintaining its heritage and producing its snacks primarily in the United Kingdom, it operates as part of a global conglomerate. This ownership structure allows the brand to distribute its health-focused snack range, including the Frusli line, to international markets while retaining its identity as a British countryside staple.