Made O'Meter
Discover where a brand or product originates
Snack Day Erdnuss Flips are a popular private-label snack sold exclusively through the German discount retail chain Lidl. These 'peanut flips' or 'peanut puffs' are made from cornmeal and ground peanuts, offering a savory alternative to traditional potato chips. The brand is part of Lidl's extensive portfolio of in-house labels designed to provide high-quality staples and snacks at competitive prices.
Historically, these products were often branded under the 'Crusti Croc' name before being transitioned to the 'Snack Day' brand as part of Lidl's efforts to harmonize its private-label offerings across different European markets. While the brand itself is German, the physical manufacturing is often distributed across a network of specialized contract manufacturers in Germany and neighboring European countries to ensure fresh supply to local stores.
Behind the Snack Day brand is the Schwarz Gruppe, one of the world's largest retail groups. This ownership ensures that the product benefits from vast supply chain efficiencies and rigorous quality testing. The packaging often features multi-language labeling—such as the German and Greek text seen here—reflecting the product's distribution throughout the European Union and beyond.
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