Snackday is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand covers a wide array of snack items, including potato chips, popcorn, pretzels, and vegetable-based snacks. As a store brand, its production is distributed across various regional manufacturers to support Lidl's extensive retail network in Europe and the United States.

The brand is owned by Lidl Stiftung & Co. KG, which is a key part of the Schwarz Group, one of the world's largest retail conglomerates. The Schwarz Group is ultimately controlled by the Dieter Schwarz Foundation. Snackday serves as a budget-friendly alternative to national brands, maintaining high quality through rigorous testing and exclusive distribution within Lidl stores.

Snackday snacks