Made O'Meter
Discover where a brand or product originates
Isana is a prominent private label brand developed by the German drugstore giant Rossmann. Originally introduced in 1997, the brand offers a wide range of affordable skincare, haircare, and body care products. This specific 'Invisible 5w1' antiperspirant is part of their hygiene line designed to provide 48-hour protection while preventing white and yellow stains on clothing.
Manufacturing typically occurs in Germany, which is the brand's home market, although Rossmann utilizes a network of European manufacturers for its private label goods depending on the specific product category. The brand is owned by Dirk Rossmann GmbH, which is headquartered in Burgwedel, Germany. While the Rossmann family maintains a 60% majority stake in the company, the remaining 40% is held by the A.S. Watson Group, a massive international health and beauty retailer based in Hong Kong.
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