Dentalux Triple Protection Brilliant White Toothpaste

Dentalux is a private-label oral hygiene brand specifically developed for the German global discount supermarket chain, Lidl. The brand offers a wide range of mouth care products including toothpastes, mouthwashes, and toothbrushes.

Products under the Dentalux label are primarily manufactured in Germany through partnerships with specialized third-party dental laboratories and cosmetic manufacturers that produce goods according to Lidl's proprietary specifications. The brand is owned by the Schwarz Group, which is one of the largest retailers in the world. This ownership structure allows Lidl to offer high-quality personal care products at competitive price points by managing the supply chain and branding internally.