Hacendado Muesli Frutas

Hacendado Muesli Frutas is a private-label breakfast cereal product exclusive to Mercadona, Spain's leading supermarket chain. The brand Hacendado was created by Mercadona to offer high-quality grocery items at competitive prices. While the brand is Spanish, the production of these cereals often involves a network of European manufacturers specializing in grain processing and dried fruit blending.

The brand is owned by Mercadona S.A., a family-owned company headquartered in Tavernes Blanques, Spain. Since its founding in 1977, Mercadona has grown into a dominant force in the Spanish retail market, largely due to its 'Always Low Prices' strategy and the success of its Hacendado line. The ultimate ownership remains with the Roig family, specifically under the leadership of Juan Roig.