Jordans Morning Crisp Granola

Jordans Morning Crisp is a well-known breakfast granola brand with roots in the United Kingdom. Founded by brothers Bill and David Jordan in 1972, the brand was a pioneer in the UK health food market and famously launched the first crunch cereal in Britain. The brand is built on a legacy of using simple, wholesome ingredients and supporting sustainable farming.

While the brand originated as a family-run business in Biggleswade, Bedfordshire, it is now part of the Associated British Foods (ABF) portfolio. ABF, a global food and retail giant, acquired a majority stake in several steps culminating in full ownership. The product is primarily manufactured in the United Kingdom. In the Canadian market, Jordans products are distributed and managed through strategic partnerships, maintaining their identity as a premium, natural breakfast option while benefiting from the logistical reach of their multi-national parent company.