Jordan Toothbrush and Oral Care

Jordan AS is a venerable Norwegian brand specializing in dental hygiene, established in 1837 by Wilhelm Jordan in Oslo. Historically starting as a comb making business, it evolved into a global leader in toothbrushes and dental floss.

Today, the brand is owned by the Norwegian conglomerate Orkla ASA. While its roots are firmly planted in Scandinavia, Jordan operates through a global supply chain. Production is strategically located in Norway for certain premium lines, alongside significant manufacturing facilities in Malaysia and China to serve international markets. The brand remains a household staple in Northern Europe and Asia, known for combining functional design with sustainable materials.