Snack Day Salt & Vinegar Potato Chips

Snack Day is a private label brand primarily associated with the German discount retailer Lidl. The brand offers a wide range of savory snacks, including potato chips like the Salt & Vinegar flavor shown in the image.

Because Snack Day is a store brand, the manufacturing location can vary depending on the local market and the specific production contract, though products sold in Europe are often produced in Germany or neighboring EU countries. The ultimate owner of the brand is Lidl Stiftung & Co. KG, which is part of the Schwarz Gruppe. This multinational retail group is headquartered in Neckarsulm, Germany, and manages one of the largest retail empires in the world.