Pickwick Rooibos Honey tea

Pickwick is a classic and well-recognized tea brand with a long history. It was originally launched by the Dutch company Douwe Egberts in 1937, taking its name from Charles Dickens' 'The Pickwick Papers'. The brand has since become a household name in Europe, particularly in the Netherlands, Denmark, and the Czech Republic.

Today, Pickwick is part of the JDE Peet's portfolio. While the brand remains deeply rooted in Dutch heritage, its products are distributed globally. The Rooibos used in this specific honey-flavored variety is sourced from South Africa (the only place where Rooibos is grown), but the final processing, flavoring, and packaging typically occur at the company's manufacturing facilities in the Netherlands or other regional hubs within the European Union.

Ownership of the brand has transitioned through various corporate mergers, notably being part of Jacobs Douwe Egberts (JDE) before becoming a key brand of JDE Peet's, which is a major global player in the coffee and tea industry headquartered in Amsterdam.