Made O'Meter
Discover where a brand or product originates
Persil is one of the world's most recognized laundry detergent brands, but it holds a unique position in global business due to a split ownership agreement dating back to the early 20th century. Originally invented by Henkel in Germany in 1907, the name is derived from its primary early ingredients: perborate and silicate. Following the First World War, an agreement was reached that granted the rights for the brand in the United Kingdom, Ireland, and France to the British company Lever Brothers (now Unilever), while Henkel retained the rights for the rest of the world.
In the UK, where this specific 'Non Bio' variant is marketed, Persil is a flagship brand for Unilever. The 'Non Bio' formula is specifically designed without biological enzymes to be gentle on sensitive skin, a claim recognized by the British Skin Foundation. While consumer products are often manufactured in multiple locations to serve regional demand, the Persil products sold in the UK market are primarily produced in Unilever's dedicated facility in Port Sunlight, Wirral, which has been a hub for the brand’s production for over a century.
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