Jordan Target Sensitive toothbrush

Jordan is a historic Scandinavian oral care brand known for its Scandinavian design and functional oral hygiene products. Founded in Norway in 1837 by Wilhelm Jordan, it initially started as a brush-making shop and evolved into a global brand specializing in dental health.

While the brand originated in Norway, its manufacturing operations are now global, with products produced in multiple countries to satisfy various regional markets. In 2012, Jordan was acquired by the Orkla Group, a leading Norwegian industrial conglomerate. This acquisition integrated Jordan into Orkla’s extensive consumer goods portfolio, allowing the brand to expand its reach while maintaining its strong Nordic heritage in dental care innovation.