Estrella Salty Snacks

Estrella is an iconic Swedish brand that specializes in savory snacks, most notably potato chips, popcorn, and peanuts. The brand's history began in 1946 when its founder, Algot Tapper, was inspired by the snack culture in the United States and decided to introduce similar salty refreshments to the Swedish market. The name 'Estrella' is the Spanish word for 'star,' reflecting the founder's vision for the brand's quality and prominence.

Over the decades, Estrella has become a household name in Scandinavia, known for its innovation in flavors and commitment to local sourcing. A significant portion of its production takes place at its facility in Angered, Sweden, where it processes various types of potatoes and nuts into popular consumer snacks. The brand has maintained a strong identity rooted in Nordic snack culture, often associated with social gatherings and relaxation.

Today, Estrella is part of a larger international snack food network. It was acquired by the Intersnack Group, a major European player in the savory snack market. This ownership allows Estrella to benefit from global supply chains while maintaining its regional manufacturing footprint and brand heritage in Sweden and the surrounding Baltic and Nordic countries.