Hacendado Tomate Pelado Troceado

Hacendado Tomate Pelado Troceado (Peeled Diced Tomatoes) is a staple pantry item produced for Mercadona, Spain's leading supermarket chain. The product consists of high-quality tomatoes that are peeled and diced, preserved in their own juice to maintain a fresh, natural flavor suitable for a wide variety of Mediterranean recipes.

The Hacendado brand is the private label used by Mercadona for its food products. Originally founded in 1977 as a butcher shop in Valencia, Mercadona has grown into a retail giant under the leadership of the Roig family. The brand's manufacturing strategy relies on 'Totaler' suppliers—specialized manufacturers who produce specifically for the supermarket's own label. In the case of canned tomatoes, these are typically sourced and processed within Spain to ensure peak ripeness and local quality standards.