Freshona Peas with Carrots

Freshona is a major private label brand owned by the German discount supermarket chain Lidl. The brand specializes in a wide range of preserved food products, including tinned vegetables, fruits, and pickles, as well as frozen items. This particular product, "Guisantes con zanahorias" (Peas with Carrots), is marketed primarily in Spanish-speaking regions where Lidl operates, such as Spain.

As a store brand, Freshona products are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. Depending on the specific batch and the market where it is sold, the vegetables may be sourced and canned in countries like France, Spain, or Germany. The brand is ultimately owned by the Schwarz Group, one of the world's largest retail corporations, headquartered in Germany. The group maintains strict quality controls over its private labels to ensure they compete effectively with national brands while maintaining lower price points.