Hacendado Judías Verdes Redondas

Hacendado is the flagship private-label food brand of Mercadona, Spain's leading supermarket chain. Originally launched in 1996, the brand was created to provide high-quality grocery staples at competitive prices, following Mercadona's 'Always Low Prices' (SPB) strategy. This specific product, Judías Verdes Redondas (Round Green Beans), is a staple in the Spanish diet, typically offered in glass jars or cans.

While the Hacendado brand is fundamentally Spanish, its supply chain involves various 'Integrated Suppliers' (Interproveedores). For green beans, Mercadona frequently partners with Spanish agricultural giants like Perichan or Agroatlas. While these companies are headquartered in Spain (specifically in regions like Murcia or Almería), they often operate cultivation sites in both Spain and Morocco to ensure year-round availability. Consequently, while the product is typically processed and packaged in Spain, the raw materials may originate from either country depending on the season. The ultimate ownership remains with the Roig family through Mercadona S.A., which continues to dominate the Iberian retail market with significant expansions into Portugal.