W5 Ultra Concentrado dishwashing liquid

W5 is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand was established to provide affordable yet effective household cleaning solutions. As a private label, W5 products are manufactured by various contract manufacturers across Europe, depending on the specific region and supply chain logistics of the retailer.

The brand is owned by the Schwarz Group, which is the parent company of Lidl and Kaufland. Based in Neckarsulm, Germany, the Schwarz Group is one of the largest retail groups globally. This specific bottle, featuring Spanish labeling ('Lavavajillas Ultra Concentrado'), indicates it was packaged for distribution in Spanish-speaking markets within the Lidl network.