Hacendado 100% whole wheat toasted bread

The product is a pack of 100% whole wheat toasted bread (Pan Tostado 100% Integral de Trigo) sold under the Hacendado brand. Hacendado is the primary private label for Mercadona, Spain's leading supermarket chain.

Originally founded in 1977 by Francisco Roig Ballester in Tavernes Blanques, Valencia, Mercadona has grown from a local butcher's shop to a dominant force in the Iberian retail market. The Hacendado brand was launched in the 1990s as part of the company's strategy to provide high-quality private-label alternatives at competitive prices.

The product is manufactured in Spain, typically by specialized inter-suppliers (now known as 'Totaler' suppliers) who work closely with Mercadona. For toasted and sliced bread, Mercadona often partners with companies like Cerealto Siro Foods, which operates multiple production facilities across the Spanish territory to ensure freshness and supply efficiency for the chain's extensive network of stores in Spain and Portugal. The ultimate ownership remains with the Roig family, who maintain a majority stake in Mercadona S.A.