PLUS Lelietjes van Dalen luchtverfrisser

This product is part of the private label (huismerk) line of PLUS, a prominent Dutch supermarket chain. The specific product is a 'Lelietjes van Dalen' (Lily of the Valley) scent solid/gel air freshener designed for continuous fragrance release in household spaces.

PLUS Retail B.V. operates as a cooperative organization where independent entrepreneurs run the stores. Originally founded in 1988 as Plusmarkt (succeeding the previous '4 = 6' chain), the brand was simplified to PLUS in 2001. In 2022, PLUS successfully merged with another major Dutch cooperative, Coop, significantly expanding its market presence.

As a private label product, it is manufactured on behalf of PLUS Retail B.V. and distributed through their extensive network of supermarkets across the Netherlands. While private labels often use third-party manufacturers, this product is anchored in the Dutch market through its cooperative ownership and local headquarters in Utrecht.