Made O'Meter
Discover where a brand or product originates
Wasa is a historic brand specializing in crispbread, originally founded in Sweden in 1919 by Karl Edvard Lundström under the name Wasabröd. The name honors the Swedish King Gustav Vasa. For decades, it has been synonymous with the traditional Scandinavian rye crispbread, known for its longevity and health benefits.
Today, Wasa is owned by the Barilla Group, a family-owned Italian multinational food company. While the brand remains deeply rooted in Swedish culture, its manufacturing is globalized to serve international markets efficiently. The Delicate Crisp Rosemary & Sea Salt variety is primarily baked in Germany, which is one of the company's major production hubs for the European and International market. The Barilla Group has successfully maintained Wasa's focus on quality grains and sustainability, achieving carbon neutrality for the brand in recent years.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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