Persil Color Kraft-Gel laundry detergent

Persil is a pioneering laundry detergent brand with a history dating back to 1907. Originally developed in Germany by Henkel's chemists, it was the first self-acting detergent to combine sodium perborate and sodium silicate, which effectively released oxygen to clean clothes without strenuous scrubbing. Today, the brand is unique because it is owned and marketed by two different global giants: Henkel (Germany) for most of the world, and Unilever (UK) for specific markets like the UK, France, and Australia.

The specific product shown, Persil Color Kraft-Gel (100 Wäschen), is part of Henkel's portfolio for the German-speaking market. It is specifically formulated to maintain color brilliance while providing a deep-clean effect. While Henkel operates numerous production facilities globally to serve regional markets, the European supply for this specific liquid detergent variant is primarily centered in Germany, particularly at Henkel's massive industrial base in Düsseldorf.