Jordan footwear and apparel

Jordan Brand, widely recognized by its iconic 'Jumpman' logo, is a premier global sportswear and lifestyle brand. Originally launched as a signature line for basketball legend Michael Jordan in 1984 under Nike, it transitioned into an independent sub-brand within the Nike corporate umbrella in 1997. The brand's origin is rooted in the United States, specifically through the partnership between Nike and Michael Jordan.

Today, Jordan products are manufactured through Nike's extensive global supply chain. Production is primarily centered in Asia, with major manufacturing hubs located in Vietnam, China, and Indonesia. While the brand maintains a high degree of creative and marketing autonomy, it remains a wholly-owned division of Nike, Inc. The brand has evolved from performance basketball gear into a dominant force in street culture and fashion, consistently ranking as one of the most profitable segments of the Nike portfolio.