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Made O'Meter

Discover where a brand or product originates

Wasa Sandwich Cheese Tomato & Basil

Owner:Barilla Holding S.r.l. (Italy)
OriginSweden
Manufactured:Sweden

Wasa is a historic Swedish brand that has become the world's largest producer of crispbread. Founded in 1919 by Karl Edvard Lundström in Skellefteå, Sweden, the company originally operated under the name Skellefteå Spisbröd Factory before adopting the Wasa brand name, which pays homage to the Swedish King Gustavus Vasa.

The specific product shown, the Wasa Sandwich Cheese Tomato & Basil, is a convenient snack consisting of two crispbread halves with a savory creamy filling. While the brand has global distribution, its primary manufacturing remains centered in its traditional hubs. Most of Wasa's production takes place at its main facility in Filipstad, Sweden, though the company also operates a significant bakery in Celle, Germany, to serve the European market.

Since 1999, Wasa has been owned by the Barilla Group, a prominent Italian multinational food company. Under Barilla's ownership, Wasa has expanded its reach while maintaining its heritage as a classic Scandinavian health-focused snack brand.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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