Vicks Blue sugar-free lozenges

Vicks Blue is a well-known brand of cooling menthol throat lozenges designed to provide relief for coughs and nasal congestion. The brand's identity is strongly associated with the polar bear imagery seen on the packaging, emphasizing the cooling sensation of the product. Originally an American brand, Vicks has grown into a global household name since its inception in the late 19th century.

Today, Vicks is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand has global reach, the manufacturing for European markets, including Sweden, frequently takes place in Germany. The product remains a staple in the confectionery and over-the-counter health categories, distributed through a wide network of retailers and pharmacies.