Jordans Protein Honey Nut Granola

Jordans is a premier British cereal brand with a heritage that dates back to the mid-19th century. Founded by the Jordan family in Biggleswade, Bedfordshire, the brand became famous for pioneering whole grain and crunchy granola-style cereals in the UK. The flagship 'Country Crisp' range helped establish them as a leader in the wholesome breakfast market.

While the brand originated as a family-run flour milling business, it eventually merged with Ryvita in 1981 and was later acquired by Associated British Foods (ABF) in 2008. Today, Jordans operates under the Jordans Dorset Ryvita (JDR) division, which is a subsidiary of the global conglomerate ABF. Most of their production continues to take place in the United Kingdom, specifically at their historic base in Bedfordshire, maintaining their commitment to British farming and ecological conservation through initiatives like the Jordans Farm Partnership.