Selection products

Selection is a prominent private label brand found across Canada, primarily distributed through the Metro Inc. retail network. Launched to provide consumers with cost-effective alternatives to national brands, Selection covers a vast array of categories including pantry staples, frozen foods, dairy, and household essentials.

While the brand is deeply rooted in the Canadian grocery landscape, its manufacturing is decentralized. Most food products are processed and packaged by Canadian manufacturers to support local industry and maintain freshness, though certain specialty items or non-perishables may be sourced internationally depending on ingredient availability and supply chain logistics.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Metro Inc. This Canadian retail giant continues to manage the brand's quality standards and distribution, ensuring that it serves as a key value-tier offering for shoppers at Metro and Jean Coutu locations across Quebec and Ontario.