Aquafresh Active Fresh toothpaste

Aquafresh is a world-renowned oral hygiene brand, instantly recognizable by its signature 'Nurdle'—the multi-colored toothpaste stripe. Invented in 1973 by Beecham Group (now part of Haleon) in the United Kingdom, it was the first toothpaste to offer a 'double protection' formula, combining white (for healthy gums and plaque removal) and blue stripes (for fresh breath). In the 1980s, a third red stripe was added, emphasizing the product's fluoride properties.

Today, the brand is owned by Haleon, a major consumer healthcare company that was spun off from GSK (GlaxoSmithKline) in 2022. While the brand originated in the UK, manufacturing is distributed globally to serve various regional markets, including facilities in Europe, North America, and Asia. Aquafresh remains a leader in the global toothpaste market, focusing on family-oriented dental care products.