Snack Day Cocktail Mix

Snack Day Cocktail Mix is a private label savory snack assortment primarily sold through the German discount retailer Lidl. The brand 'Snack Day' was created by Lidl to offer a variety of salted snacks, including pretzels, crackers, and chips, often following traditional European recipes.

Because Snack Day is a house brand, the manufacturing locations can vary significantly depending on the specific region or supplier contracts, with production facilities distributed across Germany and other European Union countries. The ultimate ownership lies with the Schwarz Group, which is one of the world's largest retail corporations. Based in Neckarsulm, Germany, the Schwarz Group manages the brand as part of its extensive private label portfolio to provide cost-effective alternatives to international snack brands.