Gullón Muesli No Added Sugar biscuits

Gullón is a prominent Spanish brand specializing in health-oriented snacks and biscuits. Founded in the late 19th century, it has remained a family-owned business, which is a rarity among large European food manufacturers. The product shown belongs to their 'Sugar Free' or 'Diet' range, specifically a crunchy muesli-based biscuit suitable for vegan diets.

The brand is deeply rooted in Aguilar de Campoo, a town in Palencia, Spain, known historically for its biscuit industry. Gullón operates some of the largest and most automated biscuit factories in Europe at this location. While they export to over 120 countries, their primary production base remains centralized in Spain to ensure quality and control over their healthy recipes, which often substitute sugar with polyols and use high-oleic sunflower oil.