Neutral liquid detergent

Neutral is a brand specialized in developing care and cleaning products for sensitive skin, originally founded in Scandinavia. The brand's philosophy centers on providing effective products that are free from perfumes and unnecessary additives, making them suitable for people with allergies or skin sensitivities.

Neutral was originally developed in Denmark by the company Bluecare. Over the decades, it became a leading name in the sensitive skin category across Northern Europe. Today, the brand is owned by the British multinational Unilever, following a series of acquisitions that brought the brand into its Home Care portfolio.

Manufacturing for Neutral liquid detergents takes place in various European locations to serve different regional markets. While the brand maintains its Nordic heritage and dermatological standards, it benefits from Unilever's global distribution and manufacturing network. As of 2026, Unilever continues to manage the brand as a key component of its sustainable and wellness-oriented consumer goods strategy.