Danone Activia Vanilla yogurt

Activia is one of the flagship brands of the French multinational food corporation Danone. Originally launched in France in 1987 under the name Bio, it was rebranded as Activia to consolidate its identity globally. The product is famous for containing probiotic cultures, specifically 'Bifidobacterium lactis DN-173 010', and is positioned as a digestive health functional food.

While the brand is deeply rooted in French heritage, Danone's massive global footprint means that Activia is manufactured in various facilities around the world to serve local markets. In Europe, many products are made in France, Spain, or Germany, whereas in North American markets, production usually happens in domestic US or Canadian plants. The brand remains under the absolute ownership of Danone (formerly BSN), which continues to be headquartered in Paris, France.